Thunder Head Works

With a career spanning four decades, Peterson is a respected leader in nonprofit strategy, marketing, branding and innovation. Under his leadership, Heifer International’s annual marketing revenue grew from $3 million in 1992 to $90 million in 2008. This made Heifer one of the nation’s fastest growing nonprofits. Depending on how you count it, between $850 million and $1 billion came from this effort. Many online, direct mail, public relations, branding and communications programs Peterson led have been imitated in the industry.